INPINK, with Shira Yevin

This episode of Money Tales is about grit and pushing yourself and others forward. We’re joined by Shira Yevin, a fearless disruptor who’s never been afraid to challenge the status quo. When she noticed a glaring lack of women on stage at the Vans Warped music tour, she didn’t just ask questions. Shira took bold action. Crashing the festival in a pink RV with her band, Shira ultimately created a platform that showcased over 300 female-fronted bands, including legends like Paramore and Joan Jett, and earned a place in the Rock & Roll Hall of Fame. Shira is on a mission to empower female freelancers and transform male-dominated industries.

Shira is the visionary founder and CEO of Gritty In Pink which is revolutionizing the music industry through her groundbreaking marketplace, INPINK. This platform empowers women and gender-expansive creators with employment opportunities, providing a space to showcase their talents, connect with employers, and secure fair pay. Backed by Live Nation Women and advisors like Melissa Etheridge, INPINK is a testament to her relentless pursuit of gender equality. Shira’s influential work, recognized in reputable publications such as TechCrunch, Forbes, Billboard, NPR, and The New York Times, and her role as a recognized speaker at major events like SXSW, Music Ally Next, and New York Tech Week are a testament to her relentless pursuit of gender equality that drives transformative change across industries.