On My Own Terms, with Evelyn Starr

In this episode of Money Tales, our guest is Evelyn Starr. Evelyn is an entrepreneur. She started her business when she was pregnant with her second child, and her goal was to be productive outside of the confines of corporate America. Because she and her husband planned their personal finances carefully, they could rely on a single income to cover their expenses. This gave Evelyn freedom to grow her business on her terms and achieve the balance she was seeking.

Evelyn is an author, brand expert, and marketing consultant with over 25 years of marketing strategy and research experience. Evelyn uses her keen powers of observation and insight to help her clients wow their customers and grow their businesses. She specializes in working with Brands in Adolescence, brands that have stalled after their initial success. Her clients have ranged from small businesses like Laird Superfood and Harbor Sweets to global brands like Hasbro and Gillette.

Evelyn’s book, Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling, was published in April 2021.

Before founding E. Starr Associates in 1999, Evelyn worked for some of New England’s most recognized brands including Dunkin’, Veryfine Products and The First Years.  As leader of the Care & Safety category at The First Years, she launched one of the company’s most successful products, the Hands-Free Gate, which won The National Parenting Seal of Approval in 2002.

Evelyn earned an MBA in Marketing from Boston College’s Carroll School of Management and graduated with honors from Vassar College with a BA in Economics and French. Living in the Greater Boston area, her passions include travel, reading, writing, yoga, tea, dark chocolate and nurturing the entrepreneurial spirit in both her husband and her two children.

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