Achieving Balance, with Sarah Peterson

This episode of Money Tales is all about being different. Sarah Peterson is our guest this week on Money Tales.

What happens when a high-achiever realizes that the things she was chasing—salary, status, and sparkle—aren’t what truly fill the cup? Sarah found herself right in that spot. She spent her early twenties pursuing high-paying jobs and glamorous roles, only to end up buried in credit card debt and disconnected from her values. The financial wake-up call that changed everything included the moment a tax mistake forced her to move back in with her mom. From there, she rebuilt, learning to prioritize purpose over prestige and finding career clarity and balance.

Sarah is a strategic and creative marketer with over 16 years of experience driving successful campaigns and achieving business goals.

Currently at Google, she owns the end-to-end omni-channel marketing and merchandising strategy for several retail accounts. Her expertise extends to cross-functional initiatives such as AI, product marketing, DEI, and team leadership. Day to day you’ll find her developing high-visibility marketing programs aligned with brand moments and business pillars.

Prior to Google, Sarah held roles in partner marketing, event management/professional sports and merchandising at companies including the Minnesota Twins, Vizio, Best Buy, and Target.

She is a passionate leader and mentor, dedicated to developing the next generation of marketing talent.

Outside of work you can find her checking out the Minneapolis food scene, at a local fitness studio, volunteering or spending time with family/friends – specifically her nieces and nephews who have completely stolen her heart.