Fair Money, with Johanna Zeilstra

In this episode of Money Tales, our guest is Johanna (José) Zeilstra. Johanna wants to change world, and she’s doing that by harnessing the power of how we spend our money. Johanna is the CEO of Gender Fair, a platform where you can find out which companies support gender equality and use your dollars to drive fairness by buying only from the best. The Gender Fair Seal and 100-point scoring system make conscientious consumerism easy and give companies clear benchmarks and guidelines for improvement.

Johanna is an established business strategist and an accomplished leader for both start-ups and global corporations. Over the past two decades, she has worked at PricewaterhouseCoopers and JPMorgan Chase, and with over a dozen client corporations, including Delta Airlines, Sony Pictures Entertainment, Philips, Lucent, Disney, Bank of America, and Occidental Petroleum. Her career has led her to work in Canada, China, Indonesia, France, and The Netherlands. She acts as a coach to senior executives on boards and top teams and has a passion for supporting and advancing professional women. She is an active board member of the Woman Business Collaborative (WBC), the largest women’s business movement for gender equality and diversity.

Johanna currently runs Gender Fair, a platform that uses data analytics to determine an organization’s progress toward gender equality and diversity. Prior to this, Johanna co-founded GiveBack, an innovative platform that makes it easy for companies to build authentic and impactful cause marketing, workplace giving and other social responsibility initiatives. GiveBack was launched on the Oprah Winfrey Show during her final season in 2011 and was subsequently acquired by one of the nation’s largest benefits administrators.

Johanna is originally from the Netherlands and was educated in Canada where she earned an undergraduate degree in Sociology and a Masters degree in Business Administration. She resides in Westchester, NY, where she runs the Women Entrepreneurs Network and serves on several boards, including CEO Forum, Harbor Island Conservancy, and Princeton Faith & Work Initiative.

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