Inside Aspiriant

What Makes Aspiriant Different: A 100% Employee-Owned Independent Wealth Management Firm

October 30, 2026


Rob Francais
Rob Francais

Chief Executive Officer, Member of Board of Directors, Partner

Rob is the co-founder and Chief Executive Officer of Aspiriant. As Aspiriant’s CEO, Rob spends most of his time driving the firm’s vision and expanding its culture into new markets. Under his leadership and vision, Aspiriant has grown into one of the largest independently owned wealth management firms in the country.

Rob began his career in the personal financial and investment planning profession in 1988. Over the course of his career, he has launched several successful businesses and business lines within larger organizations. Most recently, he was the co-founder and CEO of Quintile Wealth Management, one of the predecessor firms that merged to form Aspiriant in 2008.

Prior to starting Quintile, Rob was a tax partner with Deloitte & Touche, LLP in the Los Angeles office and head of its Technology Industry Practice for the Southwest Region.

During his 11 years at Deloitte & Touche, Rob focused on serving the planning needs of family-owned businesses and their owners, and specialized in advising families on how best to manage these highly appreciated illiquid assets in the context of their personal wealth and taxation structure. During his tenure, Rob advised many families on the complex issues related to events such as succession of the business, mergers, acquisitions, and initial public offerings, and helped many of them successfully transition to managing their liquid wealth.

Rob holds a BS in Economics and Finance, with an emphasis in business administration, from the UCLA. He is a California Certified Public Accountant and frequently speaks at industry conferences. Over the years, Rob has been a regular guest lecturer of Economics at UCLA and taught Taxation at the University of Southern California.

Sandi Bragar
Sandi Bragar

Chief Client Officer, Partner

Sandi is the Chief Client Officer at Aspiriant and leads our Planning, Strategy & Research team. The group is responsible for our state-of-the-art wealth planning platform that fosters intimate client relationships and helps families navigate the complex facets of their financial lives. Sandi also co-hosts our Money Tales podcast. Sandi joined Aspiriant in 1999 and became a partner of the firm in 2002.

Sandi began her professional career in 1993 at Ernst & Young, where she spent two and a half years as a senior tax consultant in the firm’s Personal Financial Counseling practice.

Sandi is a member of the Financial Planning Association and has served as a mentor in the Financial Planning Association’s Residency Program. She is also an active member of the Purposeful Planning Institute. Sandi has been frequently featured in the media, including CNBC, Bloomberg TV and Radio, Fox Business News, Yahoo! Finance, The Wall Street Journal, and the San Francisco Chronicle. Among other accolades, Sandi was named one of Forbes America’s Top Women Advisors and Best-In-State Wealth Advisors in 2025.

Sandi holds a B.A. degree in Business Economics from the University of California-Santa Barbara. She earned her Certified Public Accountant credential in 1996 and her Certified Financial Planner™ credential in 1999. Sandi is active in the San Francisco Bay Area Jewish community, having served as Treasurer of the Jewish Community Relations Council (JCRC) Bay Area and as a board member of Congregation Emanu-El.

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