Change Your Mantra, with Ruth King

Ever feel stuck in a financial rut? This week’s guest, Ruth King, knows that struggle intimately. In this episode of Money Tales, Ruth opens up about how desperation to escape being broke only made things worse—the more she focused on not being broke, the more it consumed her. But everything changed when Ruth started writing 25 affirmations every morning. By shifting her mindset though these daily mantras toward success, and away from fear, Ruth began to see her financial reality transform.

Ruth is well known as the “Profit and Wealth Guru.” She has a passion for helping businesses get and stay profitable utilizing the latest systems, processes and technology.

Ruth holds an MBA in Finance from Georgia State University and Bachelor’s and Master’s Degrees in Chemical Engineering from Tufts University and the University of Pennsylvania, respectively.

Ruth started the Decatur, Georgia branch of the Small Business Development Center in 1982.  She also started the Women’s Entrepreneurial Center and taught a year-long course for women who wanted to start their own businesses.  This course was the foundation for one of the classes at the Women’s Economic Development Authority in Atlanta, Georgia.

More recently Ruth was the instructor for ICE, the Inner City Entrepreneur program in conjunction with the Small Business Administration. This 16-week course taught business owners with at least $400,000 in revenues (and many had over $1,000,000 in revenues) how to grow to the next level. A large part of the curriculum was aimed at improving the financial knowledge of the business owners enrolled in the course.

Her latest book, 101 Dumb Financial Mistakes Business Owners Make and How to Avoid Them, joins 5 other award winning books: The Courage to be Profitable, Profit or Wealth?, The Ugly Truth about Cash and The Ugly Truth about Managing People.

Ruth has also been interviewed by the Wall Street Journal Radio Network, the Big Biz Show, and many regional and local radio programs. She has appeared on MSNBC’s It’s Your Money program, Fox San Diego, and many other local television stations.

Ruth has spoken internationally on financial topics for Kohler, Carrier Corporation, Safeguard (division of Deluxe), and many other corporations and national, state and local associations.