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Money Tales

Inspired by Beyoncé, with Rohit Bhargava


In this episode of Money Tales, our guest is Rohit Bhargava. Rohit prides himself on being a non-obvious thinker. Dismayed by traditional publishing practices, Rohit decided with his wife to launch IdeaPress, an alternative to the big book publishers. He was motivated by an entrepreneurial spirit and the desire to have greater control. Rohit tells us that he was inspired by Beyoncé. If she could create her own label, he figured he could to the same in publishing.

Rohit a leading authority on marketing, trends and innovation. He is the Founder of the Non-Obvious Company and previously spent over 15 years leading advising large organizations on digital and marketing at two respected global agencies: Leo Burnett and Ogilvy. Rohit is widely considered one of the most entertaining and original keynote speakers on marketing disruption and innovation in the world. He is the Wall Street Journal bestselling author of five books on topics as wide ranging as the future of business, building a human brand with personality, and why leaders always eat left-handed. He has been invited to deliver sold-out keynotes and workshops to change the way teams and leaders think at the World Bank, NASA, Intel, LinkedIn, MetLife, Under Armour, Univision, Disney and hundreds of other well-known organizations. Rohit also teaches a popular course on marketing and storytelling at Georgetown University in Washington DC and writes a monthly column on trends for GQ magazine in Brazil.

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