In this episode of Money Tales, our guest is Dr. Michele Madansky. Michele is a digital advertising expert and sought-after media and market research consultant. She is also co-author of the most widely cited research study on gender bias in tech, “The Elephant in the Valley”. Michele acknowledges that money isn’t a popular discussion topic and she observes that people definitely don’t talk about relationships where women out-earn men, which is even more of a taboo.
Michele leads a media and market research consultancy specializing in digital media and advertising. She has worked with some of the top digital brands including Spotify, Postmates, Disney+, BuzzFeed, Pinterest, Brave, Adobe, Twitter, YouTube, Chegg and BabyCenter.
In the early 1990s, Michele was the first interactive specialist at BBDO (pre-Netscape). She also authored the first Ph.D. dissertation focused on online advertising. From 2003 to 2007, Michele was Vice President of Global Market Research for Yahoo! Prior to joining Yahoo!, she was managing partner at Grey Insight Partners, an analytics consultancy.
Michele holds a Sc.B. from Brown University, and an MBA and Ph.D. from the University of Chicago’s Booth School of Business. She is a frequent industry speaker at events ranging from the ARF, i-com and the Youth Marketing Summit, and was a keynote speaker at SXSW in 2016. Michele is on the Advertising Research Foundation’s Women in Analytics Advisory Board and on the program board for i-com (Global Forum for Marketing Data and Measurement). She has also been a lecturer at Haas Graduate School of Business.
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