Financial Self-Empowerment, with Hugh Massie

This episode is all about the unwavering search for purpose and fulfillment. Hugh Massie is our guest this week on Money Tales. From accountant to behavioral specialist, Hugh realized that what truly drives financial decisions isn’t just the numbers; it’s the human behavior behind the numbers. From observing patterns in how people act under pressure to bringing in a behavioral psychologist to decode money habits, Hugh’s story is about blending expertise with empathy. He even uprooted his life to build a groundbreaking system in the U.S., all to help people understand their own financial DNA.

Hugh is the Executive Chairman and Founder of DNA Behavior International – the Behavior and Money Insights Company. As a Titan 100 CEO and widely recognized Behavioral Solutions Architect, Hugh addresses every opportunity and challenge from the proven perspective of “behavior makes money”. With his unique analytical approach, Hugh helps growth-minded leaders create an Exponential Future by building “category king” people-centric businesses, and in the process, enhance financial decision-making, culture and performance.

Hugh’s purpose is to empower people worldwide to optimize the alignment of their natural “hardwired” talents and financial behaviors to make quantum leaps for creating an Exponential Future with reduced stress, thereby enabling greater happiness, more success and improved health for longer.  Applying the pioneering behavioral finance research Hugh has undertaken since 2001, his moonshot goal is to commercialize DNA Behavior’ AI-driven BeSci Tech Platform so that by 2030 fully it informs over 1 billion people annually on how to enhance their decision-making and relationships for increasing life, financial and business longevity by 30 or more years.

Hugh partners with clients to create an Exponential Future by developing trail-blazing financial behavior apps for building the “New BeFi Economy” impacting all key areas of life, finance and business.