Rob Francais CPA
Chief Executive Officer, Principal

Rob Francais Aspiriant CEO Photo

What do you enjoy most about wealth management?

Helping families “engage” their assets more productively. Helping clients make a clear choice about a complex financial issue they are facing.

What do you love most about being part of Aspiriant?

I love making a difference for the two communities we serve: our clients and our people.

What professional accomplishments are you most proud of?

Building the first national, independent and objective firm, offering comprehensive “in-house” services. Establishing a broad-based employee-ownership model. Staying focused and committed to our vision on behalf of our clients through one of the worst economic downturns in recent memory.

What qualities of yours make you best suited to what you do?

My passion, vision, and unwavering commitment to building the ultimate client service firm.

How should people think about their wealth?

Wealth means something different to each person. But no matter how you define it, wealth can have a productive or destructive influence on the human experience. At a minimum, your wealth should provide you with peace of mind.

What do you love to do outside of work?

Travel with my wife, two children and our dog Winston. Go to UCLA football and basketball games. Stay in shape.

What would you be doing if you weren’t working for Aspiriant?

I’m one of the founders, so it’s hard to imagine not working for Aspiriant.

Career highlights:

  • Being admitted to the partnership at Deloitte
  • Founding Aspiriant
  • Successfully leading and completing the acquisition of Deloitte’s national investment practice

Education and accreditations

  • B.S. in Economics and Finance, with emphasis in Business Administration, University of California, Los Angeles
  • CPA

Rob is the co-founder and Chief Executive Officer of Aspiriant. As Aspiriant’s
CEO, Rob spends most of his time driving the firm’s vision and expanding its culture
into new markets. Under his leadership and vision, Aspiriant has grown into
one of the largest independently owned wealth management firms in the country.

Rob began his career in the personal financial and investment planning profession
in 1988. Over the course of his career, he has launched several successful
businesses and business lines within larger organizations. Most recently, he was
the co-founder and CEO of Quintile Wealth Management, one of the predecessor
firms that merged to form Aspiriant in 2008.

Prior to starting Quintile, Rob was a tax partner with Deloitte & Touche, LLP
in the Los Angeles office and head of its Technology Industry Practice for the
Southwest Region.

During his 11 years at Deloitte & Touche, Rob focused on serving the planning
needs of family-owned businesses and their owners, and specialized in advising
families on how best to manage these highly appreciated illiquid assets in the
context of their personal wealth and taxation structure. During his tenure, Rob
advised many families on the complex issues related to events such as succession
of the business, mergers, acquisitions, and initial public offerings, and helped
many of them successfully transition to managing their liquid wealth.

Rob holds a BS in Economics and Finance, with an emphasis in business administration,
from the UCLA. He is a California Certified Public Accountant and frequently
speaks at industry conferences. Over the years, Rob has been a regular
guest lecturer of Economics at UCLA and taught Taxation at the University of
Southern California.

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